The Growing Popularity of Free & Casual Games

Free online internet gaming has exploded in the last 10 years and today comprises of a big assortment of game developers, publishers, web portals and an incredible number of casual game players. Talented game developers come in more limited supply than publishers and portals, yet even they are steadily growing in supply as more companies and brands look for sponsorship deals with top quality upcoming free games.

Wide brand exposure can be gained from sponsoring free online games and more companies want towards game sponsorship and in game product placement as a significant advertising platform. Portals are in the greatest supply with plenty of gaming orientated sites offering the developers creations, indeed some game developers also offer their very own web portals such Ninjakiwi and Armor Games. They are two of the popular and innovative gaming developers with Armor Games holding a top 1000 traffic rating.

Behind such successes are talented flash game designers and coders, it is almost always one or two experienced designers that plant the seeds that top free gaming websites flourish. Casual gaming both free and paid downloads have grown to be so huge online that the genre gets the greatest presence in the world's most highly trafficked websites.

Ninjakiwi have an in house team of developers, they're owners of the extremely popular make of games named Bloons.  glory303  was introduced back mid 2007 and the series has already been played vast sums of times. If  glory303  compare such an audience exposure rate to the most popular video watched on you tube, you can easily understand why advertisers are embracing free online games to attain global audiences. Also intriguing will be the demographics behind casual game players with a considerable percentage of the audience being adults. This demographic has caught the attention of many blue chip companies including mobile giants Orange and O2 who regularly advertise through Mochiads - an in game preloading ads platform.

Because the advertising revenue increases free of charge games so will the creativity, detail and complexity of their design. Developers are now creating games targeted specifically at certain age brackets, including teens, adults and mums.